Review: Dinner at Inamo

I have to admit Inamo is one of those restaurants which I’ve walked past countless times but for some reason I’ve never been in.

Despite living in London for over eight years and being a big foodie I’m pretty boring when it comes to food and tend to eat in the same restaurants, drink at the same coffee shops and hang out in the same places.

To be honest my love for going to the same places is so strong even my boyfriend, a Kent born and raised guy who has just moved to London has noticed that for a ‘girl who loves London’, I never do anything new or usual i.e. something you can’t do outside of London.

So, to celebrate our second anniversary I decided to create a list of cool and unusual things to do in London. The first on the list was to finally eat dinner at Inamo. 🙂

In a nut shell Inamo is an Oriental fusion restaurant which offers a really cool interactive experience. Basically there are projectors on the ceiling which beam down on each of the table settings. This allows the guests at restaurant to place orders from an illustrated food and drinks menu projected on to the table.

My favourite part was the fact that I could change the design on the table, play games (which includes Battleships) with my boyfriend whilst we waited for our food, discover the local neighbourhood around the restaurant, order a taxi home and even spy on the chefs as they cook via the table.

(Change the table design to set the mood)

Inamo 4

(Preview the menu options on our plate)

Inamo 3

(Play Battleships while we waited for our food)

Inamo 7

(Spy on the Chefs whilst they work)

Inamo 8

In terms of price it’s okay, a meal would set you back around £25-£45 per a person depending on how much you eat and drink however you definitely get your money’s worth when it comes t0 the food and the experience itself.

If your in Soho and fancy a change from the usual restaurants then I would strongly recommend going to Inamo. 🙂

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Facebook Sponsored Stories to end in April.

Facebook have announced that they will officially be retiring their Sponsored Stories feature from the 9th April 2014.


Why are Facebook doing this?

Following a $20 million lawsuit against Facebook for the use of violating privacy rights by publishing the ‘Likes’ and profile picture of minors (aged below 18) in adverts without consent last August, Facebook have decided to revise their advertising structure.


What does this mean for brands/agencies?

For brands and agencies looking to advertise on Facebook, they can no longer create domain sponsored stories (such as Living Social sponsoring a link a user has posted on a product page) or open graph sponsored stories (such as Spotify advertising that shows that a Facebook user is listening to a certain artist).

 No more adverts like these: (Notice how the advert looks more like a general news feed activity and not an advert)

Image Image


Brands and agencies will however be free to put up adverts of their products in both news feeds and along the side panel which include a Facebook user’s Likes and pictures as long as it’s not the main focus of the advert.


Example of the new advert: (Notice how the users ‘Likes’ are now embedded in the advert itself and less noticeable)


Twitter launches custom timeline

Twitter launches custom timeline:

What is it?

Custom timeline would allow users to pick the best tweets from their Twitter search and place them directly into a new feed. The selected tweets can then be shared publicly on the user’s Twitter page or embedded onto their own website.


What does it mean to brands? 

Brands can highlight their top mentions or tweets (content which has interested them) via the custom list and share them on their website. Unlike Twitter streams which have previously featured on a brand’s website, consumers will have the opportunity to reply to and retweet content without leaving the brand’s website.


What does it mean to agencies? 

It would also make aggregating content during a campaign or crisis easier and more efficient. For example during a client crisis, an agency can efficiently collect the real time data and share it with the client. 

It could also help to speed up ad hoc searches as tweets can be collected, grouped and shared on a real time basis.


For a step by step guide on how to set up your own custom timeline, please click here:


Baking: Strawberry Gateau recipe

Following a number of requests from my friends via Facebook asking for the recipe and instructions on the Strawberry Gateau I made today, I have decided to publish it here on my blog.


6oz Butter (softened)

6oz Caster sugar

3 Eggs (beaten)

6oz Plain flour

300 ml Double cream

4 Tbs Strawberry Jam

100g Flaked almonds

Approximately 600g Strawberries (This can vary depending on preference)


1.Grease and line two sandwich tins

2. Preheat the  oven to 190 Celsius.

3. Cream the sugar and butter together until light and fluffy

4. Gradually beat in the eggs a little at a time. (Don’t pour all of it in at once as the eggs, sugar and butter would split and the cake won’t rise)

5. Sift the flour to remove any lumps

6. Fold the flour into the mixture (Don’t mix to hard as you’d beat the air out of the cake, causing the cake to collapse)

7. The mixture should be smooth, and drop easily from the spoon. If it is a little hard or dry just add a little water a tablespoon at a time.

8. Divide the mixture between the two cake tins

9. Bake the cakes for 20 minutes or until risen and golden

10. When cooked allow to cool on a cooling rack

11. Whilst you are waiting for your cakes to cool, use an electric whisk to beat the double cream until thick

12. Warm the jam up in a small microwaveable bowl. (This would make the jam easier to spread onto the cakes)

13. Spread half of the warmed jam onto one of the cakes (This would form the bottom layer of the cake)

14. Layer the strawberries on top of the  jam covered cake

15. Spread a  layer of the cream on the bottom of the other cake.

16. Carefully place the other cake on top of the bottom layer. (Placing the cream side on top of the strawberries)

17. Using a pallet knife and a teaspoon, carefully spoon the remaining cream around the cake. (Paying attention to  fill in the gaps between the strawberries which may be poking out of the sides)

18. Once the side of the cake has been covered, place a teaspoon of the flaked almonds into your hand and gently pat the  flaked almonds onto the side of the cake.

19. Repeat part 18 until the whole of the cake has been covered. (You might want to keep a bowl of warm water and a tea towel by you as this can be a little messy)

20. Once all of the sides have been covered, spread the remaining jam onto the top of the cake.

21. Layer the remaining strawberries onto the top of the cake.

22. Make some tea and admire your work! 🙂

Sharon x

O2’s zero to hero crisis management Twitter strategy.

When faced with the recent network failure O2 were bombarded with Tweets from upset customers looking for a place to vent out their anger.

The combination of anger and social media even triggered of the UK trending hash tag #O2Songs, which mocked O2’s service through song lyrics.

However instead of pumping out the same PR approved “Sorry to hear that you’re unhappy with the service” message on the O2 Twitter page, O2 have embraced this crisis and have used this as an opportunity to show their fun, innovative and young personality.

As a community manager for a global brand myself, I personally think that the community manager/managers behind the O2 Twitter page (@O2) need a medal for being able to churn out such fun Tweets.

Many people assume that a community manager is someone who sits at a computer all day and “Plays on Facebook and Twitter all day”.

What people forget is that the community managers are the quick thinking brain boxes, who understand their brands personality and persona and help to turn a consumer’s point of view of the brand from “Brand X is a little bland”, “Brand X isn’t doing anything to resolve this issue” to “Hey Brand X aren’t just a giant money making machine, they’re actually just like you and me!” .

Obviously O2’s current crisis management Twitter strategy wouldn’t work for every brand; however it’s really worked for O2 as they weren’t afraid to push their own social media boundaries.

Personally I have no idea who the community manager/managers are for O2, however if I ever get to meet them I will defiantly buy them a drink. (They’re going to need it, after the mammoth task of tweeting so many clever Tweets on behalf of O2!)

For those of you who haven’t seen the O2 Tweets yet here are a few highlights: (Via Newstatesman)

Move over QR codes. There’s a new kid in town…

Once upon a time, I LOVED QR codes, and would happily gush about the creative way some of them are used.

Although recently I have started to get bored of the humble black and white QR code. In fact I’ve found even found myself rolling my eyes at a QR code which has been stupidly stuck on a poster, in an underground station.

(For the record this QR branded poster was stuck to the wall of the tube tunnel. This is a major FAIL as there is 1. No signal underground or 2. No one is stupid enough to clamber across the underground tracks, to get close enough to scan this code!)

Luckily there is a new kid in town. This ‘new kid’ goes by the name AR codes (Augmented Reality).

Unlike the QR code the AR code is a lot more discrete as you can’t actually see it with the naked eye.

The only way to uncover the AR code is to download the app for it. (My personal favourite is Blippar, though you could use other readers like Aurasma Lite)

How to uncover an AR code:

1. Download the app reader

2. Hold your smart phone over a brand logo and see if anything pops up!

*Brand example: Any Cadbury’s chocolate bar, a TFL Oyster card (Yes really!), Nestle Kit Kat Chunky, Shreddies etc.

The AR code has even started to appear on billboards in London! With this great example by Marks & Spencer which was unveiled in Waterloo today*.

*When you hold your smart phone up to the poster, the model springs to life and starts to show you lots of different sets of lingerie and rose bouquets!

Other great AR code examples here:

Domino’s Pizza

Starbucks (USA)

Twitter’s spoof recruiting video is so cheesy it’s viral!

To celebrate the 2012 Hack week Twitter employees were set the task top make the “best/worst recruitment video of all time.”

Twitter employees Ian Padgham and Jeremy Briggs stepped up to the challenge with this brilliant video, which has now gone viral!