Twitter launches custom timeline:
What is it?
Custom timeline would allow users to pick the best tweets from their Twitter search and place them directly into a new feed. The selected tweets can then be shared publicly on the user’s Twitter page or embedded onto their own website.
What does it mean to brands?
Brands can highlight their top mentions or tweets (content which has interested them) via the custom list and share them on their website. Unlike Twitter streams which have previously featured on a brand’s website, consumers will have the opportunity to reply to and retweet content without leaving the brand’s website.
What does it mean to agencies?
It would also make aggregating content during a campaign or crisis easier and more efficient. For example during a client crisis, an agency can efficiently collect the real time data and share it with the client.
It could also help to speed up ad hoc searches as tweets can be collected, grouped and shared on a real time basis.
For a step by step guide on how to set up your own custom timeline, please click here: